Later this week we’ll be introducing a new customer journey storyboarding template, which you can use digitally (with a tablet and pen), or analog by simply printing it out. There is a time and place for those more formal storyboards, but I like the process of pen-and-paper storyboarding. Storyboards can also be created digitally, as some tools even have templates and features to help make this happen. How do you create a customer journey storyboard? It can be as simple as folding a piece of paper to create a grid of squares. A customer journey storyboard is a sort of visual variation on a customer journey map. They’re often used in film making, advertising, and animation to help visualize what’s needed for each scene in the story, but customer journey storyboards can do the same thing for your customer’s experience. Storyboards are simply a collection of still images that represent a sequence of moments in time. And the low-tech technique of drawing out the experience in a storyboard is often overlooked as a way to understand our customer’s experience. And yet many of us, myself included, don’t see ourselves as talented enough to draw outside of the occasional doodle to see if the pen is working.Ĭustomer experience success relies heavily on understanding our customers. There’s something magical that happens in our brains when we draw.
